U.S. Scott #UX47/S64 General Electric (GE) advertisement varieties

Part of the U.S. First Day Cover Cachet Display Catalog
by Douglas H. Henkle, AFDCS LM #137, [email protected]

(last updated .02-27-2020)

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      U.S. Scott #UX47 Postal Card had no designated FDOI so no cachets exist (2¢ + 1¢)
      UPSS S64 / Minkus PC43

      I don't own any of the U.S. Scott #UX47 (UPSS #S64 / Minkus PC43) Postal Cards displayed on this page. I found all scans on eBay, other sites and in back issues of "Postal Stationery", the United Postal Stationery Society (UPSS) journal. See also UPSS at Wikipedia.

      The 8-01-1958 rate change caused the U.S.P.O.D. to surcharge 750,000 UX38/S54 cards that G.E. had already purchased and printed on the back. The cards were mailed out about January 1959 exclusively by GE, so there was no designated FDOI and no cachets exist.

      Wanted: 300 bpi / 600 pixel wide (or greater) .jpg scan of any unlisted ad variety [ALSO any variety marked with ***]
Email it to: [email protected]
Subject for this page: Doug Henkle unlisted UX47 GE ad
      (an email with any other subject or with any other graphical format will be ignored   IF  it has an attachment)

ETR = electronic tube repair (UPSS, #165, p. 63)

      Added to Mr. Bussey's dealer list and abbreviated here, "1305" is short for "ETR-1305-2" . The following dealer's names, except for two marked "(?)" which I have not been seen on any ads, are printed on one or more of the 26 GE ads displayed on this page.

      Per "U.S.A. Postal Card Column" by Lewis E. Bussey (UPSS, #408, p. 113):
"We have confirmed these dealers that utilized cards (and there may be others):

  1. Palisades Radio & Television, Pacific Palisades CA -- (1305)
  2. Bob Corley TV & Radio Service, South Bend IN -- (1720)
  3. Color TV, Minneapolis MN -- (1052)
  4. The Radio Hospital, Minneapolis MN -- (?)
  5. Abbey TV, Buffalo NY -- (1053, 1064)
  6. Towne TV & Appliance Co., Franklin Square NY -- (?)
  7. Frantz TV & Appliances, Dayton OH -- (1303)
  8. Jimmy Younger Radio & TV Service, Archer City TX -- (1063)
  9. Schmidt’s Radio & TV Service, Platteville WI" -- (1051, 1053, 1055, 1057, 1064, 1302, 1725)
         Other dealers displayed below:
  10. Alexander and Co., location? -- (1725)
  11. The Television Clinic, location? -- (1057, 1064)
  12. Speed Radio, Roanoke, VA -- (1720)
  13. Modern Service Company, Oakland, CA -- (1305)
  14. dealer name area blank -- (1050, 1054, 1305, 1721, 1722, 1723, 1724)

      Per "U.S.A. Postal Card Column" by Lewis E. Bussey (UPSS, #410, p. 205), the following is a complete list of all existing ETR numbers:
ETR 1050-2 - ETR 1064-2
ETR-1300-2 - ETR-1305-2
ETR-1720-2 - ETR-1725-2
27 different GE ads are possible
18 different ads and 26 different cards are displayed below
9 are "ETR ad not yet recorded"

      All varieties known and the nine, so far, unreported GE ads:

  1. ETR 1050-2 = "TV and Radio Service our Specialty"
  2. ETR 1051-2 = "complete home entertainment service in a hurry"
  3. ETR-1052-2 = "GE Electronic Tubes TV Radio Phonograph"
  4. ETR-1053-2 = "no job for the handy man"
  5. ETR-1054-2 = "don't Monkey with your set"
  6. ETR-1055-2 = "don't miss the Big Shows"
  7. ETR-1056-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
  8. ETR-1057-2 = "It was a Great game"
  9. ETR-1058-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
  10. ETR-1059-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
  11. ETR-1060-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
  12. ETR-1061-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
  13. ETR-1062-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
  14. ETR-1063-2 = "avoid TV Blackout blues"
  15. ETR-1064-2 = "if your picture suffers dimness, distortion, interference"
  16. ETR-1300-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
  17. ETR-1301-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
  18. ETR-1302-2 = "that old TV is worth saving"
  19. ETR-1303-2 = "worth $1.00 to you"
  20. ETR-1304-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
  21. ETR-1305-2 = "keep this card and save $1"
  22. ETR-1720-2 = "Professional TV Service"
  23. ETR-1721-2 = "don't miss the Big Games"
  24. ETR-1722-2 = "carry 'em in and Save $1.00"
  25. ETR-1723-2 = "TV tubes Tested by Experts"
  26. ETR-1724-2 = "TV Service Craftsmanship"
  27. ETR 1725-2 = "Set owners guide for TV service"
  1. UX47/S64 surcharge printing locations, including one punched upside down
    UX47/S64 - UX47/S64 - UX47/S64 - ? UX47/S64 - ? UX47/S64 - ? UX47/S64 - ? UX47/S64 - ?
  2. UX47/S64 - Rubber stamped return address from one of the above known dealers
         eBay (back ?) *** / (eBay) (back ETR-1305-2)

    UX47/S64 - ? UX47/S64 - ?
  3. UX47/S64 - Rubber stamped ad on the front (eBay) (back ETR-1720-2) / (eBay) (back ?) ***
    UX47/S64 - ? UX47/S64 - ?
  4. UX47/S64 - Postmarked (undated) and addressed card (eBay) (back ?)
    UX47/S64 - ?
  5. UX47/S64 - Postmarked (undated) and addressed card (eBay) (back ETR-1725-2) ***
    UX47/S64 - ?
  6. UX47/S64 - Postmarked (8-06-1960) and addressed card (eBay) (back ?) ***
    UX47/S64 - ?
  7. UX47/S64 - - Postmarked (8-01-1961) and addressed card (eBay) (back ETR-1720-2, Speed Radio)
    UX47/S64 -
  8. UX38/S54 - original card with no surcharge *** and ETR-1303-2 printed on the back *** 2019 - WorthPoint Corporation
    UX38/S54 with no surcharge UX38/S54 with ETR-1303-2 UX47/S64 - Worthpoint sales ad for this card
  9. UX47/S64 - ETR 1050-2 = "TV and Radio Service our Specialty" (UPSS, #169, p. 207) (UPSS, #408, p. 114) ***
    UX47/S64 - ETR 1050-2
  10. UX47/S64 - ETR 1051-2 = "complete home entertainment service in a hurry" (UPSS, #168, p. 186) (UPSS, #408, p. 114) ***
    UX47/S64 - ETR 1051-2
  11. UX47/S64 - ETR-1052-2 = "GE Electronic Tubes TV Radio Phonograph" (UPSS, #408, p. 114) ***
    UX47/S64 - ETR-1052-2
  12. UX47/S64 - ETR-1053-2 = "no job for the handy man" (UPSS, #408, p. 114)
    UX47/S64 - ETR-1053-2 UX47/S64 - ETR-1053-2
  13. UX47/S64 - ETR-1054-2 = "don't Monkey with your set" (UPSS, #408, p. 114)
    UX47/S64 - ETR-1054-2
  14. UX47/S64 - ETR-1055-2 = "don't miss the Big Shows" (eBay) (UPSS, #408, p. 114)
    UX47/S64 - ETR-1055-2
  15. UX47/S64 - ETR-1056-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
  16. UX47/S64 - ETR-1057-2 = "It was a Great game" (eBay) / (UPSS, #408, p. 114) ***
    UX47/S64 - ETR-1057-2 UX47/S64 - ETR-1057-2
  17. UX47/S64 - ETR-1057-2 = "It was a Great game" - missing black color in the ad (eBay)
    UX47/S64 - ETR-1057-2
  18. UX47/S64 - ETR-1058-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
  19. UX47/S64 - ETR-1059-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
  20. UX47/S64 - ETR-1060-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
  21. UX47/S64 - ETR-1061-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
  22. UX47/S64 - ETR-1062-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
  23. UX47/S64 - ETR-1063-2 = "avoid TV Blackout blues" - (UPSS, #408, p. 114) ***
    UX47/S64 - ETR-1063-2
  24. UX47/S64 - ETR-1064-2 = "if your picture suffers dimness, distortion, interference" (eBay) *** / (eBay) (UPSS, #408, p. 115)
    UX47/S64 - ETR-1064-2 UX47/S64 - ETR-1064-2
  25. UX47/S64 - ETR-1300-2 = "ETR ad not yet recorded" (UPSS, #410, p. 205)
  26. UX47/S64 - ETR-1301-2 = "ETR ad not yet recorded" (UPSS, #410, p. 205)
  27. UX47/S64 - ETR-1302-2 = "that old TV is worth saving" (eBay) (UPSS, #408, p. 115)
    UX47/S64 - ETR-1302-2
  28. UX47/S64 - ETR-1303-2 = "worth $1.00 to you" (eBay) *** (UPSS, #408, p. 115)
    UX47/S64 - ETR-1303-2
  29. UX47/S64 - ETR-1304-2 = "ETR ad not yet recorded" (UPSS, #410, p. 205)
  30. UX47/S64 - ETR-1305-2 = "keep this card and save $1" (eBay) *** / (eBay) (UPSS, #408, p. 115)
    UX47/S64 - ETR-1305-2 UX47/S64 - ETR-1305-2 UX47/S64 - ETR-1305-2
  31. UX47/S64 - ETR-1720-2 = "Professional TV service" (UPSS, #408, p. 115)
    UX47/S64 - ETR-1720-2 UX47/S64 - ETR-1720-2
  32. UX47/S64 - ETR-1721-2 = "don't miss the Big Games" (UPSS, #408, p. 115)
    UX47/S64 - ETR-1721-2
  33. UX47/S64 - ETR-1722-2 = "carry 'em in and Save $1.00" (UPSS, #408, p. 115) ***
    UX47/S64 - ETR-1722-2
  34. UX47/S64 - ETR-1723-2 = "TV tubes Tested by Experts" (eBay) *** (UPSS, #176, p. 18) (UPSS, #408, p. 116)
    UX47/S64 - ETR-1723-2
  35. UX47/S64 - ETR-1724-2 = "TV Service Craftsmanship" (eBay) *** (UPSS, #408, p. 116)
    UX47/S64 - ETR-1724-2
  36. UX47/S64 - ETR 1725-2 = "Set owners guide for TV service" (UPSS, #206, p. 9) *** (UPSS, #408, p. 116) ***
    UX47/S64 - ETR 1725-2 UX47/S64 - ETR 1725-2

      All articles, in chronological order, are from back issues of "Postal Stationery", the United Postal Stationery Society (UPSS) journal.

    Bibliography:
  1. "Two-Cent Franklin Postal Card with Additional One-Cent Surcharge" (S64 "GE" Cards) by Robert Payne (#100, 8(3), 5-6/1963, p. 4-5)
  2. "The Ads on the "GE" Cards (S64)" by David R. Lucas (#165, 16(2), 3-4/1974, p. 63-5)
  3. "Another Ad on 'GE' Cards (S64)" by Arthur F. Karsch (#168, 16(5), 9-10/1974, p. 186)
  4. "Additional Ads on the G.E. Cards (S64)" by David R. Lucas (#169, 16(6), 11-12/1974, p. 207-8)
  5. "Probable Counterfeit of the General Electric "GE" Overprint (UPSS S64-2)" by Charles A. Fricke (#174, 17(5), 9-10/1975, p. 208-9)
  6. "New Find for ETR's on S64" by David R. Lucas (#176, 18(1), 1-2/1976, p. 17-8) Figure 1, ETR-1723-2 (UPSS, #176, p. 18)
  7. "Too Short to Save" (..., "Were the General Electric Ads Distributed on Regular 2-cent Franklins?", ...) by Hawkeye (#177, 18(2), 3-4/1976, p. 70)
  8. "Too Short to Save" (..., "A Used S64-2?", ...) by Hawkeye (#206, 23(1), 1-2/1981, p. 9)
  9. "A Contemporary Item for the G.E. Card, S64" by Arthur F. Karsch (#225, 26(2), 3-4/1984, p. 44-6)
  10. "Poor Man's GE Cards Provide Further Clues" by Lewis E. Bussey (#300, 40(1), 1-2/1998, p. 33-6)
  11. "Cut Squares" (..., "Auction Notes [a used S64-1a]", ...) (#300, 40(1), 1-2/1998, p. 59)
  12. "U.S.A. Postal Cards: (..., "S64 Counterfeit", ...) by Bill Falberg (#350, 48(5), 9-10-2006, p.139-40)
  13. "Shoebox & Stationery Forum" (..., "UPSS Auction Results 2015-A1" [S64 auction sales] by Ed Heir, ...) (#403, 57(4), 7-8/2015, p. 177)
  14. "USA card S56 [SIC S54] with GE Ads" by David Brigham and Lewis E. Bussey (#404, 57(5), 9-10/2015, p. 237)
  15. "S64 (Scott UX47) - General Electric Postal Cards Ads of 1958" by Lewis E. Bussey (#408, 58(3), 5-6/2016, p. 113)
  16. "U.S.A. Postal Card Column: GE Redux" by Lewis E. Bussey (#410, 58(5), 9-10/2016, p. 205)
  17. "USA Postal Card S64 Topics" by Bill Falberg (#413, 59(2), 3-4/2017, p. 64-7)
  18. "The S64 GE Card Revisited" by Bill Falberg (#417, 59(6), 11-12/2017, p. 266)


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Copyright 2020 by Douglas H. Henkle, [email protected]
P.O. Box 331, Ripon, WI 54971-0331