U.S. First Day Cover Cachet Display Catalog:
U.S. Scott #UX47/S64 General Electric (GE) advertisement varieties

(last updated .05-10-2024)

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      U.S. Scott #UX47 Postal Card had no designated FDOI so no cachets exist (2¢ + 1¢)
      UPSS S64 / Minkus PC43

      I don't own any of the U.S. Scott #UX47 (UPSS #S64 / Minkus PC43) Postal Cards displayed on this page. I found all scans on eBay, other sites and in back issues of "Postal Stationery", the United Postal Stationery Society (UPSS) journal. See also UPSS at Wikipedia.

      The 8-01-1958 rate change caused the U.S.P.O.D. to surcharge 750,000 UX38/S54 cards that G.E. had already purchased and printed on the back. The cards were mailed out about January 1959 exclusively by GE, so there was no designated FDOI and no cachets exist.

      References -- What's New on this page

      Wanted: 300 bpi / 600 pixel wide (or greater) .jpg scan of any unlisted ad variety [ALSO any variety marked with ***]
Email it to: henkle@pobox.com
Subject for this page: Doug Henkle unlisted UX47 GE ad
      (an email with any other subject or with any other graphical format will be ignored   IF  it has an attachment)

ETR = electronic tube repair (UPSS, #165, p. 63)

      Added to Mr. Bussey's dealer list and abbreviated here, "1305" is short for "ETR-1305-2" . The following dealer's names, except for two marked "(?)" which I have not been seen on any ads, are printed on one or more of the GE ads displayed on this page.

      Per "U.S.A. Postal Card Column" by Lewis E. Bussey (UPSS, #408, p. 113):
"We have confirmed these dealers that utilized cards (and there may be others):
      05-10-2024: "^^" = the dealers listed in this article. The other dealers have been added to the list since 2016. I have alphabetized the dealers and added a Code for each one so I can refer to them whenever I need to.

Dealers
1. #D01 d01- --    dealer name area blank -- (1050, 1054, 1305, 1721, 1722, 1723, 1724)
2. #DA1 da1- --    Alexander and Co., location? -- (1725)
3. #DA2 da2- -- ^^Abbey TV, Buffalo, NY -- (1053, 1064)
4. #DC1 dc1- -- ^^Color TV, Minneapolis, MN -- (1052)
5. #DC2 dc2- -- ^^Bob Corley TV & Radio Service, South Bend, IN -- (1720)
6. #DC3 dc3- --    Crane's TV & Radio Service, St. Joseph, MO -- () [new 05-10-2024]
7. #DF1 df1- -- ^^Frantz TV & Appliances, Dayton, OH -- (1303)
8. #DM1 dm1- --    Modern Service Company, Oakland, CA -- (1305)
9. #DP1 dp1- -- ^^Palisades Radio & Television, Pacific Palisades, CA -- (1305)
10. #DP2 dp2- --    Parkville T.V. Co. / Govans, location? -- () [new 05-10-2024]
11. #DR1 dr1- -- ^^The Radio Hospital, Minneapolis MN -- (?)
12. #DS1 ds1- -- ^^Schmidt’s Radio & TV Service, Platteville, WI -- (1051, 1053, 1055, 1057, 1064, 1302, 1725)
13. #DS2 ds2- --    Speed Radio, Roanoke, VA -- (1720)
14. #DT1 dt1- --    Telco Service, Pitman, NJ -- () [new 05-10-2024]
15. #DT2 dt2- --    The Television Clinic, Electronic Specialists, location? -- (1057, 1064)
16. #DT3 dt3- -- ^^Towne TV & Appliance Co., Franklin Square, NY -- (?)
17. #DY1 dy1- -- ^^Jimmy Younger Radio & TV Service, Archer City, TX -- (1063)

      Per "U.S.A. Postal Card Column" by Lewis E. Bussey (UPSS, #410, p. 205), the following is a complete list of all existing ETR numbers:
ETR 1050-2 - ETR 1064-2
ETR-1300-2 - ETR-1305-2
ETR-1720-2 - ETR-1725-2
27 different GE ads are possible
18 different ads and 28 different cards are displayed below
7 are "ETR ad not yet recorded"

      All varieties known and the seven, so far, unreported GE ads:

1. ETR 1050-2 = "TV and Radio Service our Specialty"
2. ETR 1051-2 = "complete home entertainment service in a hurry"
3. ETR-1052-2 = "GE Electronic Tubes TV Radio Phonograph"
4. ETR-1053-2 = "no job for the handy man"
5. ETR-1054-2 = "don't Monkey with your set"
6. ETR-1055-2 = "don't miss the Big Shows"
7. ETR-1056-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
8. ETR-1057-2 = "It was a Great game"
9. ETR-1058-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
10. ETR-1059-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
11. ETR-1060-2 = "call us for better picture quality" (UPSS, #410, p. 205 / #455 p. 96)
12. ETR-1061-2 = "put new life into your TV!" (UPSS, #410, p. 205 / #455 p. 96)
13. ETR-1062-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
14. ETR-1063-2 = "avoid TV Blackout blues"
15. ETR-1064-2 = "if your picture suffers dimness, distortion, interference"
16. ETR-1300-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
17. ETR-1301-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
18. ETR-1302-2 = "that old TV is worth saving"
19. ETR-1303-2 = "worth $1.00 to you"
20. ETR-1304-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205)
21. ETR-1305-2 = "keep this card and save $1"
22. ETR-1720-2 = "Professional TV Service"
23. ETR-1721-2 = "don't miss the Big Games"
24. ETR-1722-2 = "carry 'em in and Save $1.00"
25. ETR-1723-2 = "TV tubes Tested by Experts"
26. ETR-1724-2 = "TV Service Craftsmanship"
27. ETR 1725-2 = "Set owners guide for TV service"

1. UX47/S64 surcharge printing locations, including one punched upside down
   
2. UX47/S64 - Rubber stamped return address from one of the above known dealers
        eBay (back ?) *** / (eBay) (back ETR-1305-2]
   
3. UX47/S64 - Rubber stamped ad on the front (eBay) (back ETR-1720-2) / (eBay) (back ?) ***
   
4. UX47/S64 - Postmarked (undated) and addressed card (eBay) (back ?)
   
5. UX47/S64 - Postmarked (undated) and addressed card (eBay) (back ETR-1725-2) ***
   
6. UX47/S64 - Postmarked (8-06-1960) and addressed card (eBay) (back ?) ***
   
7. UX47/S64 - - Postmarked (8-01-1961) and addressed card (eBay) (back ETR-1720-2, Speed Radio)
   
8. UX38/S54 - original card with no surcharge *** and ETR-1303-2 printed on the back *** 2019 - WorthPoint Corporation
   
9. UX47/S64 - ETR 1050-2 = "TV and Radio Service our Specialty" (UPSS, #169, p. 207) (UPSS, #408, p. 114) ***
   
10. UX47/S64 - ETR 1051-2 = "complete home entertainment service in a hurry" (UPSS, #168, p. 186) (UPSS, #408, p. 114) ***
    
11. UX47/S64 - ETR-1052-2 = "GE Electronic Tubes TV Radio Phonograph" (UPSS, #408, p. 114) ***
    
12. UX47/S64 - ETR-1053-2 = "no job for the handy man" (UPSS, #408, p. 114]
    
13. UX47/S64 - ETR-1054-2 = "don't Monkey with your set" (UPSS, #408, p. 114]
    
14. UX47/S64 - ETR-1055-2 = "don't miss the Big Shows" (eBay) (UPSS, #408, p. 114]
    
15. UX47/S64 - ETR-1056-2 = "?" -- "ETR ad not yet recorded" (UPSS, #410, p. 205]


16. UX47/S64 - ETR-1057-2 = "It was a Great game" (eBay) / (UPSS, #408, p. 114) ***
    
17. UX47/S64 - ETR-1057-2 = "It was a Great game" - missing black color in the ad (eBay)
    
18. UX47/S64 - ETR-1058-2 = "?" -- "ETR ad not yet recorded" [UPSS, #410, p. 205]


19. UX47/S64 - ETR-1059-2 = "?" -- "ETR ad not yet recorded" [UPSS, #410, p. 205]


20. UX47/S64 - ETR-1060-2 = "call us for better picture quality" - [UPSS, #410, p. 205 / #455 p. 96]
    


21. UX47/S64 - ETR-1061-2 = "put new life into your TV!" - [UPSS, #410, p. 205 / #455 p. 96]
    


22. UX47/S64 - ETR-1062-2 = "?" -- "ETR ad not yet recorded" [UPSS, #410, p. 205]


23. UX47/S64 - ETR-1063-2 = "avoid TV Blackout blues" - [UPSS, #408, p. 114) ***
    
24. UX47/S64 - ETR-1064-2 = "if your picture suffers dimness, distortion, interference" (eBay) *** / (eBay) [UPSS, #408, p. 115]
    
25. UX47/S64 - ETR-1300-2 = "ETR ad not yet recorded" [UPSS, #410, p. 205]


26. UX47/S64 - ETR-1301-2 = "ETR ad not yet recorded" [UPSS, #410, p. 205]


27. UX47/S64 - ETR-1302-2 = "that old TV is worth saving" (eBay) [UPSS, #408, p. 115]
    
28. UX47/S64 - ETR-1303-2 = "worth $1.00 to you" (eBay) *** [UPSS, #408, p. 115]
    
29. UX47/S64 - ETR-1304-2 = "ETR ad not yet recorded" [UPSS, #410, p. 205]


30. UX47/S64 - ETR-1305-2 = "keep this card and save $1" (eBay) *** / (eBay) [UPSS, #408, p. 115]
    
31. UX47/S64 - ETR-1720-2 = "Professional TV service" [UPSS, #408, p. 115]
    
32. UX47/S64 - ETR-1721-2 = "don't miss the Big Games" [UPSS, #408, p. 115]
    
33. UX47/S64 - ETR-1722-2 = "carry 'em in and Save $1.00" [UPSS, #408, p. 115) ***
    
34. UX47/S64 - ETR-1723-2 = "TV tubes Tested by Experts" (eBay) *** [UPSS, #176, p. 18 / #408, p. 116]
    
35. UX47/S64 - ETR-1724-2 = "TV Service Craftsmanship" (eBay) *** [UPSS, #408, p. 116]
    
36. UX47/S64 - ETR 1725-2 = "Set owners guide for TV service" [UPSS, #206, p. 9] *** [UPSS, #408, p. 116] ***
    

      All articles, in chronological order, are from back issues of "Postal Stationery", the United Postal Stationery Society (UPSS) journal.

1. "Two-Cent Franklin Postal Card with Additional One-Cent Surcharge" (S64 "GE" Cards) by Robert Payne [#100, 8(3), 5-6/1963, p. 4-5]
2. "The Ads on the "GE" Cards (S64)" by David R. Lucas [#165, 16(2), 3-4/1974, p. 63-5]
3. "Another Ad on 'GE' Cards (S64)" by Arthur F. Karsch [#168, 16(5), 9-10/1974, p. 186]
4. "Additional Ads on the G.E. Cards (S64)" by David R. Lucas [#169, 16(6), 11-12/1974, p. 207-8]
5. "Probable Counterfeit of the General Electric "GE" Overprint (UPSS S64-2)" by Charles A. Fricke [#174, 17(5), 9-10/1975, p. 208-9]
6. "New Find for ETR's on S64" by David R. Lucas [#176, 18(1), 1-2/1976, p. 17-8] Figure 1, ETR-1723-2 [UPSS, #176, p. 18]
7. "Too Short to Save" (..., "Were the General Electric Ads Distributed on Regular 2-cent Franklins?", ...) by Hawkeye [#177, 18(2), 3-4/1976, p. 70]
8. "Too Short to Save" (..., "A Used S64-2?", ...) by Hawkeye [#206, 23(1), 1-2/1981, p. 9]
9. "A Contemporary Item for the G.E. Card, S64" by Arthur F. Karsch [#225, 26(2), 3-4/1984, p. 44-6]
10. "Poor Man's GE Cards Provide Further Clues" by Lewis E. Bussey [#300, 40(1), 1-2/1998, p. 33-6]
11. "Cut Squares" (..., "Auction Notes [a used S64-1a]", ...) [#300, 40(1), 1-2/1998, p. 59]
12. "U.S.A. Postal Cards: (..., "S64 Counterfeit", ...) by Bill Falberg [#350, 48(5), 9-10-2006, p.139-40]
13. "Shoebox & Stationery Forum" (..., "UPSS Auction Results 2015-A1" [S64 auction sales] by Ed Heir, ...) [#403, 57(4), 7-8/2015, p. 177]
14. "USA card S56 [SIC S54] with GE Ads" by David Brigham and Lewis E. Bussey [#404, 57(5), 9-10/2015, p. 237]
15. "S64 (Scott UX47) - General Electric Postal Cards Ads of 1958" by Lewis E. Bussey [#408, 58(3), 5-6/2016, p. 113]
16. "U.S.A. Postal Card Column: GE Redux" by Lewis E. Bussey [#410, 58(5), 9-10/2016, p. 205]
17. "USA Postal Card S64 Topics" by Bill Falberg [#413, 59(2), 3-4/2017, p. 64-7]
18. "The S64 GE Card Revisited" by Bill Falberg [#417, 59(6), 11-12/2017, p. 266]
19. U.S.A. Postal Card Column Editor: 1958 General Electric Advertisements by Lewis E. Bussey [#455, 66(2), 3-4/2024, p. 96]

Page created by Douglas H. Henkle (Contact): henkle@pobox.com